"Measure everything that can be measured and make measurable what cannot be measured." Galileo Galilei
Galileo Galilei revolutionized the order of the "old world" with this principle. Partner Benedikt Streb also fights against the conventional understanding of brands - brand is logo - and brand censorship in M&A projects by trying to make the soft factor brand hard and measurable. In his training as an International Mergers & Acquisitions Expert (IMAA), he deepened his specialist knowledge and not only learned the language of financial and paragraph experts, but above all developed measurement methods to show the value of the brand in hard financial figures.
He firmly believes that a strong, attractive brand is a decisive competitive differentiator.
Benedikt Streb knows how to captivate his audience with method, conviction, empathy and energy. He learned this from Nancy Duarte, the genius behind Apple's keynote speeches, among others. It is particularly important to him that the audience takes away a valuable, priceless insight and answers to their burning questions. He loves interactive formats that give him the opportunity to respond to individual participants and their reactions.
