Brand architecture brings dynamism to your brand system.
Every company needs a customised brand architecture. One of the most common variants is the alignment with an umbrella brand that dominates all brands. A multi-brand strategy is used to manage brands that have nothing in common and do not need a common umbrella.
A coherent brand architecture is a key factor for successful M&A processes.
Your experts on the subject of brand architecture:
These are some of our customers
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
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