Concentration and consolidation wherever you look. Everyone does everything: manufacturers sell their own products and retailers produce their own brands. All efforts end in price wars and shopping shifts to the Internet. Brand management that only focuses on short-term effects cannot break this vicious circle.
This is what matters today: The post-digital shopping experience, the "high office of the customer journey", must be reinvented. Online and offline experiences should be seamless. Retailers and FMCG producers need to understand their customers' wishes better than their competitors.
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For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
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