Brands give products emotional meaning - and thus increase people's willingness to pay.
The fact is: companies that systematically use their brand for pricing can enforce their desired prices. And they lose fewer customers in the event of price increases. This is because around 95% of purchasing decisions are made subconsciously, purely emotionally.
The brand brings the long-awaited dynamics of success to your pricing strategy.
Your experts on the subject of pricing:
Managing Partner
Managing Partner
Senior Consultant
Senior Consultant
For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
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