The successful model is now finally out: "Pure high-tech plus extreme sales strength brings exceptionally high margins." Regulators, disruption and digitalisation have destroyed it. Customers and patients have never been as well informed as they are today, which puts pharmaceutical companies and pharmacists under pressure to justify themselves and perform. There is no shortage of innovations, but they are neither adequately communicated nor understood.
This is where brands can help, as they reduce the complexity typical of the industry and increase appreciation. Every point of contact should therefore be a place of trust.
For the third time in a row, we were recognised as a top management consultancy by the business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
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