Colin Fernando is BrandTrust's expert for in-depth brand analysis, strategic optimization of brand portfolios and implementation of brand strategies - especially for B2B and sports brands. The alumnus of the University of Bayreuth is a co-founder and long-standing team leader of the Bayreuth Economics Congress.
After initial attempts to establish P2P car sharing in Germany, his path led him to a leading German premium car manufacturer. In 2011, as the responsible project manager, he developed an event concept for the Asian market that was unique at the time and has since won several international awards.
He joined BrandTrust in 2012. In over 70 projects, Fernando has supported well-known SMEs and DAX-listed companies in developing and implementing their brand strategy and using their brand as a commercial value creation tool.
Fernando is a sought-after speaker and moderator, lecturer at the former BAW, Quadriga University and Lucerne University of Applied Sciences and Arts. Since 2016, he has also been the head of the sought-after Brand Strategy Seminar. He is also the head of the BrandTrust Talks podcast. He is also committed to helping young entrepreneurs and supports several start-ups in the brand development process every year.
As a licensed DFB soccer coach, he has also been driving his players to peak performance for more than 5 years and passes on his experience from many years of higher-class soccer in Lower Saxony.
Colin Fernando is described by his clients as a man with proven "social skills" who always manages to keep his listeners hanging on his every word for long periods of time. He is not afraid to speak unpleasant truths. However, he does not do this for the sake of provocation or attention, but because he is passionately committed to the subject of brands. With his passionate and energetic manner, he regularly fills lecture halls at German-speaking universities and enriches events and conferences with new perspectives on the subject of brands.
His lectures focus on:
The 3x3x3 of brand positioning
Systematic instead of arbitrary - how to optimize your brand portfolio
Brand management beats marketing
