As a partner at BrandTrust, Dr. Judith Scholz continued the "Luxury & Brands" study series in its third edition in 2018. During her doctorate, she focused intensively on the global textile industry and published her dissertation entitled "Global Brand Management and CSR Communication in Social Networks", which was awarded the University of Würzburg's university prize.
She now advises companies, SMEs and start-ups from the economically strongest sectors, particularly in the textile, FMCG, lifestyle and health sectors. The core topics of her work are the development of promising brand systems and their implementation in companies.
Dr. Judith Scholz likes to maintain a close connection to science. In addition to numerous teaching assignments and seminars at universities, DHBWs and colleges, she also inspires outside the academic context as a speaker with the following main topics:
