Jürgen Gietl is one of the most experienced consultants for technology brands. He has advised more than 100 global and regional companies and dealt with issues such as brand architecture and brand systems, product brands, brand management of B2B brands or increasing earnings through brands. Whether global DAX 30 corporations, highly specialised hidden champions or family-run SMEs, Jürgen Gietl knows the problems of companies like no other. He and his team develop customised brand strategies and help to implement them within the company. His methodology not only convinces the company management, but also the specialist departments, whose employees enthusiastically carry the results into the company as brand ambassadors.
Jürgen Gietl was already on board when BrandTrust was founded in 2003. Before BrandTrust, he was responsible for strategic marketing at one of Germany's largest automotive suppliers. There he provided decisive impetus for the exorbitant growth of this company and therefore knows exactly which operational topics and issues his customers are dealing with. He is particularly passionate about networking in order to promote the young topic of brand excellence for technology brands: he is co-founder of the German Expert Council for Technology Brands, a member of the Knowledge Factory and other formats.
Jürgen Gietl sees himself as an enabler and is happy to pass on his brand expertise to brand managers. He publishes in all major trade journals and is booked internationally as a speaker. He lectures at the Lucerne University of Applied Sciences and Arts and wrote the first specialist book on technology brands, which quickly became standard reading in this specialized and dynamic industry. As a brand expert, he is often interviewed and quoted by business and trade media on current developments.
Jürgen Gietl's lectures are based on his many years of practical experience and his in-depth knowledge of the challenges facing industrial companies - whether family-run or listed. He imparts knowledge and inspiration with empathy and a high degree of practical relevance.
As a sought-after speaker, Jürgen Gietl is present at important industry conferences, including the Summit of World Market Leaders, the B2B Brand Conference and the Conference on the Future of Brand Management. Like no other, he manages to show participants in their own words that behind successful industrial brands lie concrete top performances and great inventions that, when condensed to the core of performance, turn the brand into a genuine value creation instrument. He always focuses on the future viability of brands and brand systems - in the global, digital world.
Lecture focus:
The impact of brands in the process of corporate succession
Brand as an instrument for successful restructuring
The importance of brand as a value driver in the M&A process
Service mediation: increasing value instead of lowering prices
