Shalina Schroeter specialises in pricing strategies and growth topics at BrandTrust. With a deep understanding of behavioural economics, she supports companies in aligning their brand strategies for sustainable success. Her industry focus is on FMCG and lifestyle as well as insurance, for which she develops innovative and customised solutions.
In the 'BrandTrust Life' videocast, Shalina regularly shares insights into current trends and challenges in brand management together with BrandTrust founder Klaus-Dieter Koch. She also runs the renowned brand management seminar in Vienna, where she imparts her in-depth knowledge in practice-orientated workshops.
A learning journey lasting several months at BrandTrust's trend unit TrendsActive in Utrecht enabled Shalina to immerse herself in socio-cultural research. Today, this experience significantly shapes her work, particularly in the analysis and application of social developments for brand strategy decisions.
