The Playmobil play figures will celebrate their 50th birthday in 2024. To mark the occasion, the Horst Brandstätter Group wants to strategically realign its toy brand and get out of the red. In the past two years, the Playmobil manufacturer has lost a third of its turnover.
To this end, the Franconian toy manufacturer is planning to expand its portfolio into every age group. In addition, more than 700 jobs are to be cut.
Is this a good way out of the crisis? We think it would be better for Playmobil to focus on its brand identity. This needs to be communicated better and the workforce needs a suitable framework for action.
This is how Playmobil could proceed instead:
We are happy to share our knowledge from over 20 years of experience with you. We ask you to leave your contact details and provide an opportunity for a topic-related exchange. By registering, you will receive free access to our premium content.
Have you already registered? Then log in here.
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.
Would you like to arrange a non-binding telephone call with us or do you have questions about our offer? Then simply fill out this form and we will get in touch with you as soon as possible.