"Knowledge is power, but empathy pulls the switch." Sebastian Schäfer values purposeful action, works passionately on his topics and is convinced of what he is doing. He loves complex challenges so that he can grow with them.
Creating strong brands is perhaps the biggest challenge that companies will have to master in the future: For Sebastian, brand is the most underestimated sales lever. People don't buy products, they buy emotions: a good feeling, security, joy, etc. That's what he stands for: Using brands to arouse genuine emotions (emotions are energy in motion) that lead to a lack of hesitation in purchasing, i.e. less price sensitivity, higher repurchase rate.
In his talks and webinars, Sebastian Schäfer attaches great importance to clear examples and a high degree of applicability of brand knowledge. His aim is for his audience to rediscover and understand the brand for themselves in a fun way: as a powerful lever for more sales. He is passionate about this and knows how to entertain his audience with humorous anecdotes and bon mots.
His presentations focus in particular on these topics:
What role does marketing have in the future to fully harness the power of the brand for the company
Brand-based design thinking
