Our partner Tabea Höllger specializes in brand positioning in oversaturated markets and in measuring the success of brands. One of her focal points is the FMCG sector. There, for example, she focuses on product launches and the impact of packaging.
Tabea describes herself as a mediator in the field of tension between the FMCG market, sustainable brand management and new technologies. She is convinced that the transfer of knowledge between these three perspectives is necessary in order to master the challenges ahead.
Tabea has also been a convincing expert for captivating brand experiences for many years. She enables companies to get their employees excited about their brand strategy.
After excursions into market and advertising research as well as stays abroad in the USA and the Philippines, the business psychology graduate returned to the core questions of her studies at BrandTrust in 2016:
As an author, Tabea Höllger encourages sustainable rethinking in strategic brand management. As a speaker, she inspires with her passion for the topic of brands. Tabei has a lot of fun during her presentations: She uses vivid examples, practical experience and humor to make complex theoretical concepts tangible. She attaches great importance to interaction and exchange with her audience.
She has been leading the BrandTrust seminar on building brand strategies since 2022. She has been teaching at Quadria University Berlin since 2019.
