From March 5 to 9, 2025, we are hosting a Learning Journey to Austin for South by Southwest (SXSW), including a two-day pre-program.
Follow our live blog here for photos, videos, and key insights.
If you'd like to receive exclusive learnings directly from Austin via email, simply register using the form below. We'll send you two email updates during the event.
The Brandies on an Exploration Tour
The Brandies Colin Fernando, Eva Stockhausen, Klaus-Dieter Koch, and Johanna Otto-Erley arrived on March 3 to prepare for the Learning Journey.
The agenda included location checks, final coordination, and badge pick-up. At the same time, Remote Work from Texas was in full swing. Frequently spotted in Austin: self-driving Waymo cars – without passengers.
On the evening of March 4, the participants arrived, and the first get-together took place.
In the coming days, we will gather inspiration, meet pioneers, and discuss what all of this means for corporate and brand management.
