Learning Journey

South by
Southwest

BrandTrust goes SXSW

Horst Brinkmann

CEO of STABILO International GmbH

Guaranteed active ingredient booster through curated travel and group exchange instead of individual visits. SXSW/Austin is one of the best places in the world to be inspired, recharge your batteries and think in terms of solutions rather than problems.

Daniel Galle

Head of Global Sales at STABILO International GmbH

For me, it was an absolutely worthwhile learning journey from a 360-degree perspective. Starting with the vibrant modern Austin with many highlights, a great group of participants, a varied pre-programme, short distances through the convention centre in the middle of the city, top international voices, with a good balance between tech and cultural topics, top brand presentations in the city, first-class support from Brand Trust, ...

Kim Lea Kettner

Marketing, Sponsoring & Digital at RAUCH Fruchtsäfte GmbH & Co OG

Boredom? Not a chance. SXSW is a colourful, loud and electrifying mix of conference, music & film festival, networking and curious people - all with one goal: Connect, Inspire, Transform, Push Forward and Connect.

Peter Gerner

Co-CEO of Hoval AG

The Learning Journey fully met my expectations! They were extremely inspiring days in an outstanding group!

Learning Journey to Austin

The next Learning Journey to Austin will take place from 5 to 9 March.

Biggest digital festival in the world

The largest digital festival in the world takes place in Austin, Texas: South by Southwest (SXSW). Originating from a film and music festival in 1987, SXSW brings together the world's elite of entrepreneurs and creatives to network and learn about the latest developments in the following core topics:

  • Artificial intelligence in its entire spectrum, from technical applications to social impact
  • Developments and cases in advertising & brand experience in the tech environment
  • Changes in the workplace and new work
  • Industry topics such as design trends, health & medtech, energy, food, fashion & beauty and culture

We reported on the Learning Journey 2024 on our blog.

BrandTrust goes SXSW: How Women Lead Off and On the Screen mit Meghan
BrandTrust goes SXSW: Vorabprogramm Tag 1

Why you should be there

South by Southwest (SXSW) in Austin is a unique blend of creativity, innovation and technology that pushes boundaries and unites disciplines. Where else do the biggest thinkers in music, film, technology and business come together to discuss the future and experience trends live? For entrepreneurs, SXSW is an invaluable source of inspiration, a first-class networking hub and a place to test ground-breaking ideas and broaden your horizons. Be part of it!

 

Horst Brinkmann

CEO of STABILO International

A super inspiring time, I wouldn't want to miss it. Come along, it's really worth it: an adventure in your head and you go home with a completely different level of energy.

Klaus-Dieter Koch

Managing Partner and Founder of BrandTrust

It's the whole Austin package: it's not just the talks, it's our pre-programme, the discussions we have, the wonderful people we meet. I'm glad I took this week out. It carries you through the rest of the year. It was absolutely worth it.

Top level speakers

Highlights include appearances by top-level speakers such as members of the US government and Congress, entrepreneurs like Marc Zuckerberg, creatives like Walter Isaacson and Christopher Nolan and, of course, tech futurist Amy Webb from New York. But the more than 2,000 panels and presentations offer the right inspiration or solution for every aspect of current developments.

Pre-event programme

Even before the official events begin, we will have the opportunity to meet and exchange ideas with CEOs, founders and influencers from the Austin entrepreneurial scene in a programme designed just for us.

BrandTrust goes SXSW: Vorabprogramm Tag 1
BrandTrust goes Austin: Vorabprogramm an der University of Texas at Austin
BrandTrust goes Austin: Vorabprogramm bei Dell Technologies
BrandTrust goes SXSW: Unternehmensbesuch Foxtrot
BrandTrust goes Austin: Vorabprogramm an der University of Texas at Austin

Support from BrandTrust experts

To make sure you don't lose track and miss out on the best sessions, BrandTrust's experienced guidance provides a briefing on the day's highlights every morning and an in-depth reflection on the experience every evening. According to our participants, this dramatically increases the learning effect.

Klaus-Dieter Koch, Managing Partner

BrandTrust founder and brand expert from the very beginning: Klaus-Dieter Koch is one of the most experienced brand strategy consultants in Europe: he has been advising corporations and medium-sized companies for more than 25 years.

Colin Fernando, Partner

The brand expert for implementations: Colin Fernando is the expert for in-depth brand analyses, strategic optimisations of brand portfolios and implementations of brand strategies.

Compact information

Download the brochure here.

Date: 5 - 9 March 2025

Programme: 2 days pre-programme in Austin and 3 days SXSW

 

Your contact person

Eva<br >Stockhausen

Marketing and Event Manager

E-Mail:
eva.stockhausen@brand-trust.de

Registration Learning Journey SXSW 2025

'I hereby register for the Learning Journey to Austin from 5 to 9 March 2025. I have read the conditions of participation and accept them'.

We will contact you as soon as possible after registration.

*Mandatory field

**Please include for registration from outside of Germany (except Switzerland)!