The Brand as Antidote
A strong brand is the antidote, and it can stop the downward spiral of value deterioration. Why? Brands live longer than companies. Brands keep prices stable. Brands grow through recommendation. Brands propagate trust during expansion, make employees proud, and provide stability during transitions. In short: They increase the resilience, the robustness, the company's long-term value. Brand management thus becomes a job for top management and not just a matter of marketing. Because the brand must be perceived as an economic management system, not just a communicative shell.
The BrandCircle Vienna offers you a platform for exchange on the questions "What creates sustained value?" and "How do I make my company strong for the future?". We look forward to conversations and insights from your entrepreneurial experience.
You would like to be there? Please feel free to write to us.
Do you have any questions or would you like to be there? Write Alma Prüfert.
