In a future where 90 % of all search requests are done via voice assistant, differentiation based on colors, shapes, and logos is no longer relevant. Only differentiating performance, emotional customer relationships, and a strong, lived brand can make the difference in the digital world.
A storm is brewing: It is time to act
Currently, financial services providers are benefitting more from their traditions and the sluggishness of customers than from superior customer experiences and uniqueness. Still, customers are confident that their banks and insurance brands will last: The trust and habit aspect of stable brands helps. Brands live longer than business models and can "buy" management some time to restructure those business models.
Brand managers have to spring into action now: Rather than creating a "pseudo-image" with campaigns, the brand as a culture program has to create a unique customer experience from the inside by conveying differentiating values and living them.
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.