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Ready for the future?
How desirable are Slovenian brands today and how well prepared are they for the future? We conducted a survey in Slovenia to find out how users think Slovenian brands are prepared for the future. The results show which brands are attractive today but do not have sufficient appeal for the future in the eyes of users and connoisseurs. And which brands are desirable today and have potential for the future, provided they do not fall asleep.
Metka Hrovat
Executive
Consultant
Sustainability from a new perspective
Impacts Brands like Patagonia prove it: Those who know how to combine morals and profit can be successful in oversaturated markets.
Klaus-Dieter Koch
Managing Partner
TrendsActive
How brands can contribute to people's search for meaning. This trend report helps brands to respond to people's need for a meaningful life.
Kees Elands
Founder and CEO of TrendsActive
Effects of digitalization on luxury brands and the perception of luxury – an international comparison
Digitalization, changing consumption requirements, and new target groups are revolutionizing the world of luxury goods in disruptive ways.
Klaus-Dieter Koch
Managing Partner
The Financial Brands Study with current developments from Switzerland
Do banks and insurers have a future in the digital world? The fact that the financial sector is facing turbulent times has become increasingly evident for some time: New competitors come and go. Small and agile FinTechs, but also large digital giants like Amazon or Google are entering the market.
BrandTrust
The most resilient Swiss brands – BrandTrust Resilience Index
Which Swiss brands are the most resilient? And what criteria can be used to measure resilience? Our study on the resilience of Swiss brands yielded some surprising results.
BrandTrust
Made in Germany 4.0: The great BrandTrust Technology Brand Study
BrandTrust
The largest study on brand touchpoint management in Germany, Austria, and Switzerland
Klaus-Dieter Koch
Managing Partner
The first BrandTrust indifference study
A growing number of consumers are neither fans nor rejecters of a brand or a product. They simply do not care about brands. We launched a study to research this group of “indifferents”.
Jürgen Gietl
Managing Partner
„New Luxury and Brands Reloaded“
In this complementary study to "New Luxury and Brands Reloaded", we publish a comparison of 40 luxury brands from five countries. We use a four-field matrix to visually compare their awareness levels and attractiveness.
Klaus-Dieter Koch
Managing Partner
„Beyond the Digital Hype“
How do the appearances of offline brands in the social web affect consumers? What is important to them in their brand contacts in the social media? What content do they want? We pursued these questions with a comprehensive study.
Klaus-Dieter Koch
Managing Partner
„New Luxury and Brands Reloaded“
Consumption is increasingly shaped by values like sustainability, fairness, and individuality. Does this value shift also result in a different understanding of luxury?
Klaus-Dieter Koch
Managing Partner
For the third time in a row, we have been recognised as a top management consultancy by business magazine FOCUS in 2023. Once again this year, the excellent performance and memorable expertise of our consultants was recognised by both clients and colleagues.
We are delighted with this appreciation and would like to thank our clients and colleagues.