Employer Brand
People often talk about the "employer brand". This term does not essentially refer to a brand, but to the role that the corporate brand should play in this area: supporting the HR department in recruitment, personnel management and communication.
This means that the corporate brand forms the basis of employer branding. There should not be a separate "employer brand" that exists independently and in parallel to the corporate brand. Such a two-pronged approach will not be successful.
Find out here what employer branding means.
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Study: Employer Branding: Using the brand to discover the right talent
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